You Are the Product: How Your Data Is Being Sold (Social Media Smarts)
Type
Book
Authors
ISBN 10
197850781X
ISBN 13
9781978507814
Category
non fiction
[ Browse Items ]
Publication Year
2019
Publisher
Pages
48
Description
Most people sign on to one or more social media accounts every day without giving much thought to how these services are offered for free. This timely volume explains to readers how social media sites use their personal data to make a profit. By explaining how advertising targets specific demographic groups and how big data firms make use of individuals' information, this book gives readers a clear understanding of their place in the social media business model. In addition, readers will learn how they can take steps to protect their privacy and reduce the amount of information available to data mining companies. Illustrations and in-depth sidebars round out the text. - from Amzon
Number of Copies
1
